EWW Festival
Branding · Illustration
Ongoing branding and promotional design for Electric Winter Wonderland, a micro music festival in Florida. What began as a logo and flyer in 2024 has evolved into a larger visual identity featuring custom typography and illustrated characters.
The Original EWW
The original 2024 identity set the tone for EWW’s colorful, surreal world, with custom lettering and illustration carried across the poster, lineup, and merch.
For 2027, EWW’s colorful world expanded with a whole new set of illustrated characters.
From Sketch to Character
Each character started as a hand-drawn sketch, then came to life with bold color, expressive features, and a little extra attitude.
Refreshed Identity
For 2027, the original EWW identity got a refresh with a brighter, more dimensional palette and an updated mascot, while keeping the custom lettering and playful personality that made the original recognizable.
2024
2027
